“flash mob (FLASH mawb) n. A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.”
Imagine the scene; you’re walking down the street, it is a quite and serine sunny afternoon, then all of a sudden music is blasted from some unknown source and 200 seemingly strangers break out into a perfectly choreographed song and dance. When the song ends, the crowd disperses just as quickly as they appeared. First thought that comes to mind – they (or you) must be crazy. . .something very weird is going on right? Wrong. In fact, you’ve just become witness to a flash mob.
Flash mobs are taking the world by storm. They’re leaving people everywhere inspired, stunned and amused by the wonderful randomness of them. You may recall me mentioning previously on my blog that marketers have to find new ways to attract consumers’ attention, well what better way than this?
Companies like Coca-Cola, T-Mobile, Sky and Samsung have all jumped on the bandwagon, and why not? Flash mobs are the perfect marketing tool for those looking to advertise big on a small budget. They engage consumers and draw a lot of attention to a brand. Check out a few examples from companies (and their fans) who have done it right below.
T Mobile
Coca-Cola
TNT
Nivea
Sky
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