Back in the 90's, as a kid, it seemed stickers were one of mankind’s greatest inventions. Kids today may have iPads, iPhones, iPods, well iEverything, but I remember a time not so long ago when the entire class was getting way too overly stoked over anything with an adhesive backing. Post-its, name labels, and especially, stickers!
Stickers were a hot commodity and big business back when I was a kid. Like some twisted form of black market trade, they were exchanged during playground recess away from the watchful eyes of the teachers. Some were worth more in value if they had some extra function like a texture, a holographic, googly eyes or the highly coveted scratch and sniff. With such fond nostalgic memories it's hard to let the excitement about such simple ephemera go so luckily advertisers have come up with an excuse to use them in the industry!
Stickers do much more than appeal to our inner child however, they are a creative way to catch attention, they are extremely cost-effective and they are easily customized. Below are (what I feel) some of the most creative and effective uses of stickers in ad campaigns.
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| Lays |
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| Apple |
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| Batman |
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| Road Safety Campaign |
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| Seoul Subway Ad |
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| Ikea |
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| Maxwell House |
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