Mini Getaway Stockholm 2010
Mini is one of those companies that has always been at the forefront of mobile marketing but in this campaign they took it one step further. To launch the new Mini Countryman they created one of the worlds biggest reality games on the iPhone with some staggering results. As well as racking up numerous awards, the campaign also created an astonishing interaction with the Mini brand. Check out the campaign in the video below.
No comments:
Post a Comment