“Advertising is the art of convincing people to spend money they don't have for something they don't need.” -Will Rogers
The above quote by Will Rogers is just one of the many criticisms people have about advertising. Throughout my study at college I heard it all; advertising is immoral, manipulative, it promotes gluttony, vanity, materialism, and other unhealthy ways of thinking, and of course, it creates artificial product needs in consumers.
But advertisers can’t ‘make’ you want things you don’t need right? Many think they can! Their argument for this? Well marketers just implant the messages into advertisements subliminally of course.
The phrase subliminal advertising was coined in 1957 by US market researcher James Vicary. He said he could get moviegoers to drink Coca-Cola and eat popcorn by flashing those messages onscreen for such a short time that viewers would be unaware the messages flashed at all.
Although this kind of advertising is no longer allowed marketers still chhekingly try to use subliminal messaging to link their products to things like sex and power. Check out the selection of subliminal adverts below.
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| Money equals sex! Well, so say the palm trees. . . |
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| Ever noticed the naked man in the camel logo? |
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| Cover the ladies head and the glass on the right and say what you see! (actually maybe not, let's keep this blog PG13!) |
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| Needless to say when Coke found out about this the artist was fired! |
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| Yes I'll have a Gin on the sex please! Ooops I meant rocks! |
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| Need I say it? |
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